Director.

A slice of my curiosities and expertise.

Exploring the edges of our collective cultural narrative through eternal archetypes.

My projects come to life on sets that create space for crews to surrender their egos to a greater collective vision. Enabling a synthesis of provocative fashion films, commercials, and narrative projects that merge customer needs, agency scopes, and cultural trends. All through the lens of timeless human psychological drives. Building desire for emerging and established technology, service, and luxury brands across demographics.  

On a personal note I am constantly learning about the philosophy and spiritual implications of eastern and western traditions, bio-harmonizing, sustainability, and conscious capitalism.

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Background in Psychology (B.A.) from Toronto Metropolitan University.

Background in entrepreneurship- most notably raising capital through a pitch video for Genecis Bioindustries that enabled a $10M series A close.

History of working with boutique agencies and established enterprise companies.

Brands: Canon, McDonalds, Gucci, FLAUNT Magazine, ACRONYM, Genecis Bioindustires, E1 Health, Cossette, Public Office, NOW Impact Studio.