Canon Level Up Campaign

Director & Producer: Ethan Cabral

Cinematographer: Daniyal Shah

Commissioned by: Canon Canada

Growing up I saw a world of immense beauty, trapped in ideals that imprisoned the human spirit.

This campaign is about reconnecting with the details of life that inspire us to create.

We take the audience on a trip through my creative process. From ideation in studio, to an adventure in the wilderness, contrasted with brief scenes of the city.

The simple beauty of the mundane emerges.