Corporate Knights
sustainable economy intelligence
After collaborating with Toby Heaps, CEO of Corporate Knights, on a campaign video for his mayoral run in Toronto, he reconnected to explore ways to bring his companies flagship offering to market.
Corporate Knights’ product, Sustainable Economy Intelligence is a subscription service providing highly customized data on sustainable financial metrics.
Their picks have consistently outperformed the TSX by 100% over the last decade.
We conducted an in-depth analysis of target market purchasing behaviours, key terminology, and brand positioning, culminating in the creation of the Corporate Knights Sustainable Economy Intelligence commercial.